Pepper (www.peppercontent.io) is building India’s largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories, 40+ content verticals, and 40+ global languages. Over the past 3.5 years, we’ve worked with brands like Adobe, upGrad, Swiggy, Dunzo, BusinessWorld, Digit, Shiksha.com, Rapido, BookMyShow, UrbanClap, Yatra, Bewakoof, YourStory, Bharat Matrimony, and 1000+ other brands. We have over 45,000+ writers and graphic designers who have applied to Pepper so far, who form part of the ‘Pepper Cloud’.
We are on the path to building a global on-demand content marketplace platform that allows for collaboration, discovery and upskilling for all our creators. Now we are in a rapid expansion phase to enter into more content service offerings, engage a wide spectrum of content creators and at the same time, scale up our existing services.
The Creator Acquisition Lead will be a key stakeholder in building the largest ecosystem of content creators across the globe for different verticals such as text, language, and design, etc. The individual will predominantly work on building a very robust pipeline for creators at Pepper to meet business demand. Primary responsibilities will include managing business requisitions for creators along with planning and execution of various initiatives/ campaigns for their acquisition. The ideal candidate will have some business development experience, good business acumen, managerial experience, problem-solving skills, and a hustling character!
The individual will report to the Director of Supply. It is a full-time position based out of Mumbai.
Meeting overall business demands as 3 months, 6 months, and 12-month direct acquisition plans across different categories
Managing a team who will own the end-to-end own lead journey of creator onboarding on the platform
Using an analytical approach to determine which channels are suitable acquisition point for different industries and verticals
Meeting tactical demands that might arise from business through a direct sales approach
Building an agency network that allows Pepper to have micro-agencies, agencies act as its supply for complex and high-volume work
Bringing more structure into daily reporting of all acquisition efforts being made through a direct sales approach
Drive continuous improvement by proactive actioning on the feedback and data points to improve the quality and conversion of lead sources
Identify and communicate new opportunities beyond what is already chartered
Plan and execute special projects for improving impact and efficiency of direct sales model
The ideal candidate must have -
Prior work experience of 3-5 years
Looking for a problem solver who can build processes and improve the efficiency of efforts
Individuals with category management/ Program Manager and Founders’ Office experience should apply
People with prior experience of running special projects on the acquisition/ sales side of things
Analytical thought process with a data-driven approach to problem-solving
Strong experience in managing highly fluid work environments and managing multiple projects at the same time.