Product

Product Marketing Manager

Mumbai   |   Full Time

Pepper (www.peppercontent.in) is building India’s largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories, 40+ content verticals, and 40+ global languages. 

 

We are on the path to building a global on-demand content marketplace platform that allows for collaboration, discovery, and upskilling for all our creators. Now we are in a rapid expansion phase to enter into more content service offerings, engage a wide spectrum of content creators and at the same time, scale up our existing services. To fuel all this, we have some exciting product ideas planned, and we are looking for stellar folks who can ideate, plan and execute upon them to get the product out of the door.


Responsibilities:

 

  • Build on product messaging that sets our products apart from the others in the market

  • Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data 

  • Build sales enablement and marketing content in the form of lead magnets, messaging guides & push notifications

  • Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive growth

  • Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

  • Build and maintain solid analytics around north-star metrics to measure our product

  • Optimize marketing automation and lead nurturing processes through email, content, and in product-content

  • Build user personas to develop customised offerings for different user groups

  • Develop standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing

  • Develop product marketing strategies around pricing, advertising and product launches

  • Test marketing product features, releases and ad copy



Requirements:


  • Work experience of 3-4 years as a Product Marketer, preferably in a SaaS/ product startup

  • Background in design and ad copy is a plus

  • Experience in market and competitor analysis

  • Working knowledge of web analytics tools like Google Tag Manager

  • Proven editorial skills. Outstanding command of English (or primary customer) language. 

  • Strong experience in managing highly fluid work environments and in managing multiple at the same time

  • Ability to make quick decisions in high-pressure environments with limited information


Submit Your Application

You have successfully applied
  • You have errors in applying